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Herbie.co | Fractional HR & OD for Cannabis Dispensaries
Now accepting clients in Illinois, Virginia, Maryland & emerging markets

Stop losing money
to turnover.
Build teams that win.

Fractional HR & Organizational Development for cannabis dispensaries - with proven systems that work in other high-growth and regulated industries too.

Book Your Strategy Call See real results
40 happy Cannabis Professionals trained and retained in 2025-2026
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+20%
Increase in employee satisfaction
HIGHEST RETENTION
in Maryland market
TURNOVER REDUCTION
Dramatically lower costs
BUILT HR FUNCTION FROM SCRATCH
IO PSYCH + 8+ YEARS CANNABIS OPS
DATA-DRIVEN APPROACH
PROVEN IN HIGH-VOLUME DISPENSARIES
THE REAL COST OF DOING NOTHING

Most dispensaries are losing money every single month on people issues.

55%+ Annual Turnover

Budtenders and frontline staff are leaving at alarming rates. Many don't make it past 6 months.

$6,000 - $8,700+
Average cost per turnover (recruiting + lost sales)
Unhappy Teams = Lower Sales

Disengaged employees don't just quit, they underperform. Poor customer experience, more errors, and lost revenue.

18% lower productivity. Higher absenteeism. Weaker patient loyalty.
Compliance & Leadership Gaps

Many operators are scaling faster than they're building proper HR systems. One bad termination or wage issue can cost tens of thousands.

Only 18% of cannabis businesses have more than 2 people in HR.
These aren't just HR problems.
They're profit problems.
OUR APPROACH

Data-driven systems.
Real-world cannabis experience.

We combine deep dispensary operations knowledge with Industrial-Organizational Psychology to fix the root causes of turnover and disengagement - not just the symptoms.

Job analyses that actually create clear roles and hiring standards
Surveys + observation to understand *why* people leave
Leadership coaching that turns managers into retention assets
WHAT MAKES US DIFFERENT
We've lived it.
Not theory. We built a full HR function in a high-volume dispensary and drove measurable results.
IO Psychology + Cannabis Ops.
Most consultants are either pure HR generalists or industry insiders. We're both. We built a full HR function inside a high-volume cannabis dispensary and drove measurable results using Industrial-Organizational Psychology. 

The same data-driven approach - job analyses, surveys, leadership development, and change management - translates beyond cannabis into other people-heavy and regulated businesses.
Fractional model that actually works.
You get senior-level expertise without the full-time salary or overhead. Perfect for operators who need results, not bureaucracy.
REAL RESULTS FROM REAL DISPENSARIES

When people systems improve,
everything improves.

+20%
Employee Satisfaction Increase
Comprehensive Job Satisfaction Survey + targeted action planning
#1
Highest Retention Rate
Among Maryland dispensaries after implementing new systems
Departments Built
Budtending - Inventory - Marketing
Job analyses that created structure and hiring pillars from scratch
"Happy people truly equal happy profit."
HOW WE WORK TOGETHER

Flexible engagement.
Real impact.

MOST POPULAR
Fractional HR & OD Retainer
$4,500 - $7,500 / month
Ongoing support tailored to your needs: leadership coaching, culture work, compliance guidance, change management, and performance systems.
10-20 hours per month * Ideal for scaling or struggling operators
Culture Audit + Action Plan
$6,500 - $11,000
Full Job Satisfaction Survey, leadership interviews, observation, and a detailed roadmap with quick wins + long-term systems.
Perfect starting point for most dispensaries
Leadership Development Program
$5,500 - $9,500
Manager training, coaching frameworks, career pathing, and quarterly touch-base systems that turn good managers into retention machines.
Great follow-up to a Culture Audit
HR Launch Package
$9,000 - $16,000
Complete HR infrastructure: policies, onboarding systems, job analyses, performance tools, and compliance basics built specifically for cannabis.
Best for new or rapidly growing operations
Change Management & RIF Support
Project-based from $8,500
Sensitive reduction in force planning, separation agreements, communication strategy, and leadership support during market shifts or restructuring.
Proven in agricultural + cannabis operations
Custom Projects & Interventions
Job analyses, BARS development, team interventions, policy overhauls, or anything else you're struggling with.
Let's talk about your specific situation ->
WHO THIS IS FOR

We work best with owners who are tired of the revolving door.

Independent & Multi-Location Dispensaries
Struggling with consistency, culture, or scaling pains. You know you need better systems but can't justify a full-time HR director yet.
Emerging Market Operators
New or growing in states like Virginia and beyond. You want to build the right foundation instead of inheriting broken systems.
FOUNDER
Kolya Guy
MS Industrial-Organizational Psychology

I spent 8+ years in cannabis operations and 3 years building and leading HR/OD in a high-volume dispensary. I've lived the exact problems you're facing - and I've solved them with data, systems, and real leadership development.

My background in Industrial-Organizational Psychology gives me tools most consultants don't have: the ability to measure what's actually driving behavior and design interventions that stick. While my strongest proof is in cannabis, these same principles apply across other industries where people performance directly impacts results.

3 years building HR from scratch
IO Psych + real ops experience

Ready to stop the bleeding on turnover?

Let's have a 20-minute conversation about your specific challenges and see if we're a fit.

Book Your Free Strategy Call
No pressure. No hard sell. Just a real conversation about your dispensary.